The Menopause Fitness Market is Exploding - But Almost No Coaches are Trained to Lead It
This certification teaches you both:
- How to coach women in menopause with confidence and results
- How to turn that expertise into a standout, profitable coaching businesss
One of the only programs that combines advanced menopause coaching with real world business growth strategy.
Get Ready to...
This isn't taught in a basic certification or a 4-year degree
Coaches were never taught how to program – and pivot – for menopause. Then there’s promotion.
No certification or degree prepares you for attracting clients, what to say, pricing packages, making profit and keeping the freedom of time we all crave…. until this business package.
Most coaches tell me this: You feel invisible online. You don’t know how what to say to sell. it feels awkward and pushy. Meanwhile, you feel further and further behind in an AI world.
Position yourself for clients ready to invest in answers in hormone balancing exercise and longevity…
6,000 women enter menopause every day. By 2025 the number of women in menopause globally will be 1.1 Billion. So if you’re wondering if there’s room for you and if you can do this, absolutely YES. This window is still open.
Millions of women entering menopause seeking answers about fat loss, metabolism, strength, hormones, energy, body composition, bone density. Certifications barely mention menopause. That creates a massive opportunity for coaches who become specialists NOW! before this space becomes crowded.
The standard exercise prescription will not work. In fact… mismatched methods can accelerate aging, increase inflammation and waste time that a woman over 40 can not afford.
The Flipping 50 Menopause Fitness Specialist© & Fitness Marketing Academy
What you get with this hormone-centric women’s exercise expert program
Online Resources:
- Self-paced online course access
- 8+ Module signature course model & master coaching
- Exclusive Expert coaching audios and transcript
- Adrenal Fatigue, Bone Density, and Hormone Exercise Rx presentations
- Certificate Quiz for your “Specialist” credential (and CEUs)
Time-saving Business Tools:
- Client assessments waiting for your custom logo or contact info
- Download and go documents!
- Metric tracking tools
- Recommended reading list
- Resource list for growing affiliates and partnerships
- Expert Network for career- expanding collaborations
Smart Investment Rewards:
- 100% tax deductible
- CEUs from respected organizations you need anyway
- Access to the private WhatsApp group – no social media
- Lifetime access to course updates
- Lifetime access to Business Building assets
- Directory listing for consumer match
The Flipping 50 Menopause Fitness Specialist © & Fitness Marketing Academy solves business problems that another “certification” never will.
Coaching and Training:
- 10 Month 2-part training:
- 4 Months Menopause Fitness Specialist Course
- 6 Months live Business coaching & Get Shit Done days
- Coach training opportunities within Flipping50
- Business & Brand building while you learn practical coaching skills
- Dozens of client coaching SOPs to solve your client’s toughest challenges
Business and Branding:
- Launch plan (programs, services)
- Website and social media audit, attention-getting bio
- Client or self case study support
- Programs and pricing support for market positioning
- Email & Social Marketing Templates
- Marketing and Course Templates (to personalize with your logo) ($1000 value)
- Licensed use of the Specialist logo (2 yr)
Additional Resources:
- Nominal renewal with eligible CEUs($97)
- WellPros Mastermind Monthly Challenge & library 24/7 access for 6 months complimentary
- 4 Revenue Stream opportunities for all Specialists
- CEC Options for Renewal
- Exclusive discounts to Flipping 50 retreats
- A dozen Business SOPs to solve your next business problem before it ever happens
People Say
“I got 5 new clients in 7 days by doing exactly what Debra said.”
Charleszetta Smith
Linda Wilson
Kim Akins
Be a hormone-balancing menopause fitness specialist for your clients.
Be the expert who really knows how to help, develop lasting relationships with clients, and add new recurring revenue streams in your coaching business!
Gain a competitive edge and serve an adapting market by investing in the training to become a specialist for women in their 40s, 50s and 60s and 70s FOR HEALTH PROFESSIONALS
Menopause Fitness Specialist© Course & Fitness Marketing Academy Business
This is a business, not simply a course. An online specialty course combined with 6-month live coaching to expand your knowledge base, position your unique expertise and create and deliver premium services to your clients.
The Flipping 50 Menopause Fitness Specialist© & Fitness Marketing Academy
Here are the Key Skills You’ll Gain as you become a menopause fitness expert. Learn how to:
- Assess your client’s hormone signs & symptoms:
- Create systematic, integrated, custom hormone supporting exercise for midlife clients:
This skill ensures you enjoy reliable, consistent, and predictable results for clients that comes from a proven framework-even as hormones fluctuate.
- Create a plan for delivering your service or product:
This skill helps you understand the steps, sequence, and delivery of your unique program or service. It provides creative ideas you can use to play to your personal strengths and start strong or improve your current delivery method. You’ll observe it in action from a meta level as you go through my course and then receive the coaching that explains why it was done that way.
- Set your coaching strategy:
Gain the ability to define and articulate the highest priorities for your clients (and prospects). It allows you to have the greatest success with the least amount of confusion and overwhelm for your clients. You will underwhelm and overdeliver.
- Integrate hormone assessment together with existing client intake forms:
- Design effective communications:
- Identify and handle adrenal dysfunction:
This skill helps you distinguish between menopausal hormone imbalance and more serious adrenal insufficiency or exercise.
- Create a supportive environment for your clients:
- Provide online programs that increase passive income:
- Answer questions about intermittent fasting, keto, or vegan, for your menopause clients:
Gain Insight from Exclusive Expert Interviews including:
Position yourself for clients ready to invest in answers and STOP Hoping, Guessing and Failing
Too often clients with hormone imbalance requiring special programming are given a standard exercise prescription. They get worse. Those clients are seeking support, not finding enough options, and they’re ready to invest in the right answers.
- The Menopause Fitness Specialist Course gives you training on specific hormone imbalance issues and how to effectively support your clients
- The Fitness Marketing Academy will coach you step-by-step in HOW to build a business. You can create revenue right away once you join.
6,000 women per day start experiencing side effects that make them ready to invest in credible support
More than 75% of clients who hire a health or fitness coach are women. Currently less than 20% of women lift weights 2 or more times a week. Only 39% of all sports medicine and exercise research features women.
Women go through on average 7 unique hormone changes in their lives, (that each demand a unique exercise prescription).
This course and bonuses includes information often overlooked on everything for the woman pre, peri, and post menopause:
- Hormone Balancing Exercise
- Emotional Eating
- Adrenal Insufficiency
- Bone Density
- Fasting
- Pelvic Health
- Changing Nutritional Needs
- ...all within your scope of practice
Who created the Flipping 50 Menopause Fitness Specialist© & Fitness Marketing Academy?
41-year full-time fitness professional who IS in the boat rowing with you. At 60, I don’t just get the science, I get you. I’ve been working with women in midlife for 4 decades, and for the past decade exclusively with women in midlife/menopause to serve the huge gap between science and fitness programs available. Even if you’ve worked as a “personal trainer” there is a good chance you’ve had zero training in menopause fitness.
I train the trainers internationally on hormone-balancing fitness with the Flipping 50 Menopause Fitness Specialist. I’ve authored courses, and sit on advisory board of medical fitness organizations, serve as Subject Matter Expert for prestigious certification agencies, and been asked to contribute to books for others.
My TEDx talk title tells it all, Everything Women in Menopause Learned About Exercise May Be a Lie.
Debra Atkinson, Founder
Flipping 50 Menopause Fitness Specialist© & Fitness Marketing Academy
Online Resources:
- Self-paced online course access
- 8+ Module signature course model & master coaching
- Exclusive Expert coaching audios and transcript
- Adrenal Fatigue, Bone Density, and Hormone Exercise Rx presentations
- Certificate Quiz for your “Specialist” credential (and CEUs)
Time-saving Business Tools:
- Client assessments waiting for your custom logo or contact info
- Download and go!
- Metric tracking tools
- Recommended reading list
- Resource list for growing affiliates and partnerships
- Expert Network for career- expanding collaboration
Smart Investment Rewards:
- 100% tax deductible
- CEUs from respected organizations you need anyway
- Lifetime access to the private FB group (learning/networking)
- Lifetime access to course updates
- Lifetime access to Business Building assets
- Directory listing for consumer match
Get $1000 Off The One-Pay Option
$4997 $3997
Plus
Get exclusive access to our comprehensive Exercise Endocrinology training series Exercise RX For Women Over 40
Menopause Fitness Specialist +
Fitness Marketing Academy
One-Pay
$4997 50% off NOW
SALE thru July 6th. Autoapplied in cart.
- 8-Module Course
- Dozens of hands-on worksheets
- Exclusive Coaching Audio and Text transcripts
- CEU quiz (ACE, NASM/AFAA)
- Customizable Client Worksheets
- Learn from Exclusive Expert Interviews
- 6 Months Live Health Business Coaching
- 6 Month WELLPROS biz building MM access
- 12 High-converting Email Templates
- All-access business recordings
- Website Musts Checklist
- Sales Page Musts Checklist
- Freebie-building Templates
- Affiliate revenue training
- Private WhatsApp group
- Lifetime Access (First time offered!)
- Bonus bone density
- Bonus Hormone masterclass
- Bonus Ultimate Business Assessment
*price guaranteed only though September 19, 2026 at 11:59pm MST
Menopause Fitness Specialist +
Fitness Marketing Academy
13-Pay
$387
13 payment plan, lifetime access
- 8-Module Course
- Dozens of hands-on worksheets
- Exclusive Coaching Audio and Text transcripts
- CEU quiz (ACE, NASM/AFAA)
- Customizable Client Worksheets
- Learn from Exclusive Expert Interviews
- 6 Months Live Health Business Coaching
- 3 Monthly Hot seat coaching sessions
- 12 High-converting Email Templates
- All-access business recordings
- Website Musts Checklist
- Sales Page Musts Checklist
- Freebie-building Templates
- Affiliate revenue training
- Private FB group
- Lifetime Access (First time offered!)
- Bonus bone density
- Bonus Hormone masterclass
- Bonus Ultimate Business Assessment
Waiting list form
My Guarantee:
you have nothing to lose
Once you sign the Specialist agreement and have access to our proprietary content there is no refund. That said… this is where it gets juicy:
I guarantee you that if you “prove it to me” you’ve done the work during our 6 months together, if you don’t 10x your investment within 6 months, I will work with you until you do.
You have nothing to lose and everything to gain.
Frequently Asked Questions: Answers!
I know you’ve got questions… and I’ve got answers. We’re totally transparent about how we operate and why!
My Guarantee: You Have Nothing To Lose:
Once you sign the Specialist agreement and have access to our proprietary content there is no refund. That said… this is where it gets juicy: I guarantee you that if you “prove it to me” you’ve done the work during our 6 months together, if you don’t 10x your investment within 6 months, I will work with you until you do.
You have nothing to lose and everything to gain.
When does training start?
Join Now. Rock bottom option before July 2026 rate increase. You will meet with Debra for your private launch pad coaching first.
Do I have to be a personal trainer or a certified health coach to be a Flipping 50 Menopause Fitness Specialist?
No. I have Flipping 50 Fitness Specialists who just wanted the knowledge for themselves and friends, or who are nurses, yoga, Pilates or fitness instructors – even organization coaches – and want to help their clients get better results or expand their services by narrowing their niche.
I’m not in menopause (or a guy not planning on it!) can I still be a Flipping 50 Fitness Specialist?
Yes. Look, women in menopause are going to seek trainers. If you care enough to dig into the things that make training a woman in menopause so different, my program will equip you with the resources and knowledge you need to do that. You’ll get the marketing tools that help you message them in a way they’ll want to work with you. Quite, frankly, the sooner anyone at any age recognizes there is a hormone balancing exercise difference, the healthier we’ll be.
I have my own issues with menopause, can I still be a Flipping 50 Fitness Specialist?
Yes. The comprehensive program starts with you. You will start by experiencing my signature program as “a client” and we layer the coach training on top of it. You’ll get my proprietary process and understand how to teach it to your clients. If you’ve got your own struggles and experience your own transformation with hormone balancing exercise you will enhance your ability to reach clients and help them succeed. Your experience or “story” is an asset.
How will my clients benefit if I become a Flipping 50 Fitness Specialist?
As a Flipping 50 Menopause Fitness Specialist©, you will be able to guide clients through a framework step-by-step based on their unique menopause experience. You will have tools to offer and know the pivots to make when something changes or there is a plateau. When hormones change, the hormone balancing exercise will change.
How will I earn more if I become a Flipping 50 Fitness Specialist ©?
Immediately, as a Flipping 50 Menopause Fitness Specialist©, your value goes up. Imagine hiring a certified plumber vs a handyman. People expect to pay more for an expert. You will gain 3 more revenue streams with this business plan. You are not buying a “course” but a business builder.
How long is the training?
You’re enrolling for a 10-month months of combined coaching (4 month) and (6-month) business building. The coaching course includes 8 modules you’re prompted to do over 9 weeks. Some Flipping 50 Fitness Specialists© go through at an accelerated rate and others choose to pace themselves and then review before they’re ready to take the final quiz. I recommend 8-9 weeks to truly experience the course as your clients or customers would experience change over time.
How heavy is the workload?
Much of the Flipping 50 Fitness Specialist occurs as you apply the course yourself. You’ll have about 10 1-hour modules and masterclasses. It’s the time between the modules experiencing the coursework (as you live your daily life) that makes the difference. You’ll adapt the systems by practice. I recommend setting aside two hours a week for each module. Expert interviews aren’t test-content but you will want to watch!
What’s the financial investment and how soon can I expect to make it back?
The Flipping 50 Menopause Fitness Specialist© & Fitness Marketing Academy are the answer to our The combination of coaching (Private $5000/90 days = $10,000 value) with the Practical knowledge and application ($2997 value) in an affordable group setting with the added benefit of a network of others who want to change the way women age by changing the way they exercise through menopause. If you don’t 10x your investment in 180 days following the plan, I will work with you until you do. You can 10x your business much sooner.
